Brand Assets

Visual Identity Guidelines

This page contains the assets for Cascade's visual identity system.

Cascade's Logomark

Our mark serves as the central hub for interconnected clarity and empowering insight. It should be used consistently and following these guidelines to build strong brand recognition.
Download:
SVG
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JPG
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PNG

Cascade Lockup

The Cascade logo is one of the most visible parts of our brand. It is a memorable token, acting as a recognizable signature that unites all of our visual communication.
Download:
SVG
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PNG
Download:
SVG
|
PNG

Primary Palette

These colors comprise the official Cascade palette. They should be the foundation for any visual communication and will cover most of your color needs.
Warm Ember
RGB: 255, 126, 53
HEX: #FF7E35
CMYK: 0%, 51%, 79%, 0%
Onyx
RGB: 48, 42, 53
HEX: #302A35
CMYK: 9%, 20%, 0%, 79%
Slate
RGB: 117, 125, 144
HEX: #757D90
CMYK: 19%, 13%, 0%, 44%
Platinum
RGB: 232, 232, 232
HEX: #E8E8E8
CMYK: 0%, 0%, 0%, 9%

Secondary Palette

Our secondary color palette should be used to complement our primary palette and create hierarchy throughout the brand experience.
Frequency Shade
RGB: 253, 154, 154
HEX: #FD9A9A
CMYK: 0, 39, 39, 1
Forte Shade
RGB: 249, 194, 52
HEX: #0C3533
CMYK: 0, 22, 77, 2
Amp Shade
RGB: 189, 113, 250
HEX: #BD71FA
CMYK: 24, 54, 0, 2